Premium protection, parental controls, a broad range of additional features and convenient network management tools, designed to safeguard digital life

Kuala Lumpur, May 19, 2010 – Kaspersky Lab, a leading manufacturer of secure management solutions, introduced Kaspersky PURE, an integrated solution to protect home networks at an exclusive white-themed event here, today.

Kaspersky Lab also introduced Kaspersky PURE Privilege Card, believed to be the first of its kind premium service to be offered by secure management solution provider to home users. The cardholder would enjoy the privileges such as express support services through a dedicated number, rebates on purchases and invitations to exclusive events, among other benefits.

Kaspersky Lab has applied an inspirational new approach to the product’s development and marketing strategy. The name, Kaspersky PURE, was chosen to convey the concept of a solution that is genuine, clean and total.

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